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Newsletter Issue: February 2008
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OUR BUSINESS SPOTLIGHT IS ON
Digi Web Studio

I'm very pleased to have Leah of Digi Web Studio as the Business Spotlight this month. Thank-you so much Leah!

Here are the Questions and Answers shared by Leah:

1. Describe your business: type of business, where you're located, how long you have been in business, website URL's, etc.

I started designing graphics and web pages back in 1996 and have done graphics and web design both professionally and as a hobby over the years. In the meantime, I started a candle supply business, which I sold in December of 2006 as I wanted to get back into doing graphics again, my first love.  So Digi Web Studio (http://www.digiwebstudio.com) was born. Currently, I offer clipart designs (my originals and licensed artwork from other artists), stock and vintage photos, digital scrapbooking graphics, printables, background tiles, desktop wallpaper, and more.

I own, operate and maintain other websites such as Prim Crafters (http://www.primcrafters.com) which is a primitive/country marketplace, Fragrance Oil Suppliers (http://www.fragranceoilsuppliers.com) which has
candle making supplier listings and tutorials, Royalty Free Photo Club (I maintain this site) (http://www.royaltyfreephotoclub.com) where you can purchase stock photos without having to pay any license fees so they're wonderful for web sets, templates, and much more!  I am a total website junkie so I better not list them ALL here. :)

2. How did you decide on your business name?

I chose the name Digi Web Studio because I knew I wanted to only offer digital goods, but I didn't want to get so specific as I wasn't sure exactly what I'd want to offer.

3. What were the first things you did to get your business going?

Network and advertise!  I spent the first few months networking with other work at home women, networking on message boards, and found places where I could do affordable advertising.  I try to spend a little time each week doing link exchanges and researching ways to improve my traffic.  I just started an affiliate program http://www.digiwebstudio.com/idevaffiliate/index.php which I hope will also help both my customers earn some cash but also help my traffic continue to grow.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?

About 1 month.  I ended up setting up my website in a couple other shopping carts only to realize they didn't do everything I wanted them to.  So that took more time and I lost a little hair during that process!

5. What was the best thing you did to get your business going?

It's hard to narrow this down to just one best thing. I think it's a combination of providing a high quality product that I know my customers will love, offering them at an affordable price, advertising, and always striving to have top notch customers service. I would have to say the most important aspect of running my own business IS the customers service. If it weren't for my customers, I would not be where I am today. :)

6. What was one thing that you did that you would advise others not to do?

Oh nothing. hahaha Actually, my biggest mistake had to do with my website design. I personally love the shabby chic look along with browns and pinks. Well, the look of my website did NOT portray the style of graphics I am trying to sell, which is mainly country primitive in style. Once I redesigned my website to match my products, I noticed a dramatic increase in sales. So the moral of this story is your website is like a store display window. What the people see when they first enter is what they will expect to see for sale. I do also offer shabby chic styles clipart collections, but it seems the country primitive are still the most popular.

7. How do you network? What do you find works the best?

I mainly network with women I've met on message forums, through email, or simply from surfing the web. I don't always set out to network, but once we start talking, it seems we'll end up either partnering up or doing link exchanges, etc. :)

8. Do you advertise? If so, what type of advertising works the best for you business?

I do advertise. I make it a point to set aside some money each month that I use strictly for advertising. I mainly advertise in various marketplace websites and I've also joined a bunch of topsites and try to do link exchanges or partner with other websites.

9. Do you have any advice to give someone thinking of getting into their own business?

Sure, go for it! If you truly have the passion, desire, and willingness to work hard, then don't let anything stop you. I truly believe that God gives us certain talents and if we apply those talents, they will be so much more rewarding in the long run. I still wake up each morning and thank God for this blessing of being able to work from home. I hardly dare to all it work because I have so much fun - most of the time. :)

10. What type of products do you find are 'hot' right now?

Valeninte and Spring graphics! I have some Valentine clipart and other graphics at http://digiwebstudio.com/store/index.php?main_page=index&cPath=97 and Spring clipart at http://digiwebstudio.com/store/index.php?main_page=index&cPath=114 that are selling really good right now. Guess we are all ready for Spring!

Samples:

I can't end this without saying thanks to Trina Clark for being such a positive influence in my life. She offered me the job of a lifetime, so I also work as Administrative Assistant for some of her websites. She is one of the most generous and inspirational women I've ever met. I have learned so much about how there really is room for all of us on the internet, so I've also been trying to help out my fellow graphics artists or customers whenever I get the chance. My dream to work from home doing something I love has come true!
 

Thank-you Leah for sharing your spotlight with us! I wish you much continued success!

 

 

If you visit Digi Web Studio online - please tell Leah that you found her site through Faithful Friends Online! Thank-you!

Tips From The Blogging Queen
Column 15 - February 2008

*NOTE FROM DEBBIE: I'm happy to have Linda Walsh (certified "The Blogging Queen") offer a column here at Faithful Friends Online! Each month we will feature and archive on the website her columns regarding her blogging experiences. Thank-you so much Linda for your wonderful writings for Work At Home Businesses!

A Blog Is Not Your Grandfather's Newsletter!

I thought I'd take a little break from my usual "Tips From the Blogging Queen Column" format and use a little different format for Column #15.

My column this month is entitled: "A Blog Is Not Your Grandfather's Newsletter!" Now I know you might all be wondering what I mean by that. Well, let me explain.

From a marketing point of view weekly, semi-weekly, and monthly newsletters have traditionally been considered a good idea for small businesses on the Internet as you are directing your sales efforts towards a "targeted" audience. By this I mean people who have bought from you in the past (i.e. customers) and those people who have signed up as subscribers for your newsletter.

Traditional was always equated with the "best" or "your grandfather's tried and true methods." Well, in today's market if you only focus your marketing efforts on your traditional and targeted newsletter audience your competitors are going to leave you standing in the dust.

Now here's where our title  "A Blog Is Not Your Grandfather's Newsletter" comes into play. When marketers want to convey that something is better than the tried and true traditional methods they use words such as "not your grandfather's...." to indicate that the new approach is not only different - IT'S BETTER!

Posting to you blog and the way your posts can be communicated to the internet masses is astonishing. Not only can you have targeted and non-targeted audience with subscribers of your RSS feed, buy have opened up the possibilities for expanding your customer base exponentially on a minute-by-minute, hourly, daily, weekly, semi-monthly, or monthly basis via search engine.

The nature of the Internet and blogs has changed how we communicate. Internet users can receive RSS feed emails instantly, daily subscribe to reader services and read what they want anytime they want. They can visit the blogs they like when they want and they can even download the blog articles, RSS feeds, podcasts, etc. to their PDA's, phones, IPods, portable drives, etc. This makes communication available 24/7, available when the reader (i.e. customer) wants it, and available in the format the user wants.

Now comes the really big reason why "Blogs are Not Your Grandfather's Newsletter!" Search engines love content and there is nothing more content driven that blogs. The search engines by their nature create your targeted audience for you and multiply that to mind boggling proportions.

Between the blog feed capabilities and the search engine capabilities, the universe for customers has gone from just your tried and true "traditional" customers base to an exponentially limitless potential customer base. There may be people reading your small business blog that you are unaware of and they may just become future customers. Your blog posts are coming up in searches that you will never be aware of. Because of the ways information can be disseminated on the Internet now the potential reach of blogs is truly amazing.

Two years ago I gave up my traditional monthly newsletter in favor of my blogs and I have never looked back. If you are small business owner on the Internet in order to market to your current, new and future customers base you need a blog.

Blogs are definitely not your grandfather's newsletter. They are one thousand fold BETTER. As a small business owner on the Internet you don't want to be left sanding in the dust.

"Tips From the Blogging Queen" Column 15 Definition - "Vlogger" - A vlog is nothing more than a video blog and a "vlogger" is simply the blogger who maintain is. Be sure to tune in to my TFTBQ Column 16 on "Should You Become A Vlogger?"

© 2008 - All Rights Reserved - Written by Linda Walsh of
Linda Walsh Originals
Linda Walsh Originals E-Patterns
Linda Walsh Originals DOLLS NEW Handmade Dolls & Craft Website
Linda Walsh Originals Dolls
and
Linda's Blog

Linda is a doll maker and doll pattern designer. http://lindawalshoriginals.com

I need help - what's a copyright?

Go here for the latest copyright information. Search records, get information, and find out about the laws governing copyrights.
 

**eCraft Classes**
ECraft Classes

Why choose eCraft Classes? As the internet gets bigger and smarter, crafters are looking for more resources to assist them in learning new techniques and crafts. There is a very high demand for craft classes online. More and more crafters are getting online daily and with their busy schedules, they may not have the time to attend a class locally. 

**Instant Printables**
Instant Printables

Instant Printables is a online resource for all types of digital crafting as well as other types of printables such as scrapbook, altered art, business templates, graphics and much more. All of the printable items featured on
Instant Printables download instantly. We also have free printables and give away a special printable item every other week on our Freebie page.

**Pattern Mart**
Pattern Mart

If you like to sew or create patterns...This site is just what you've been looking for! For more information please visit the following pages:
Ordering Info
Pattern Mart News

DigiScrap Kits
DigiScrap Kits
Prim Country Graphics & Scrapbook Resources A Division of Designs by Trina
Providing premium quality primitive and country graphics at affordable prices!

**Sew Cute Dolls & More**
Sew Cute Dolls & More
We specialize in primitive / country dolls, grubby candles and home decor products.
**Mulberry Creek Mercantile**
Mulberry Creek Mercantile
We add your site to Search Engines, Top Sites and exchange banners with other business owners. I help you get the added exposure you need to get traffic to your site.

GET YOUR FREEBIES HERE!

Each month we feature sites that offer FREEBIES on their website! Send us your freebies and get listed here!

Creative Times Magazine

And Now...My personal favorite
Online WAHM Resources and Networking Partners!

Prim Mart

Raggedy Scrappin

Instant Product Management
Primlicious Graphics
Craft Biz Promotion
The Olde Village Depot
Country Crafts Directory
Country Primitive Marketplace
Gramma Fran's Attic
Faithful Grannies
Country Clipart
PrimGraphics
The Prim Angel Network
Graphic Garden
DigiScrap Kits
Network of Connections
Shoofly Pie Mercantile
Kraft Outlet
Hattie's Workshop
Country Charm Graphics

 

Archived 2008 Newsletters can be viewed at the following links:
Jan :: Feb :: Mar :: Apr :: May :: Jun :: Jul :: Aug :: Sep :: Oct :: Nov/Dec
 

Archived 2007 Newsletters can be viewed at the following links:
Jan :: Feb :: Mar :: Apr :: May :: Jun :: Jul :: Aug :: Sep :: Oct :: Nov/Dec

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Ewe N Me Printables
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Royalty Free Photo Club
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Creative clip art, web sets and an ever growing selection of high quality printables. Commercial use for web designers and printables is allowed. Everything is available for instant download. Affordable and high quality computer crafting at it's best.


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A Prim Life is a place for those who love living a prim life for business or for pleasure. We offer low-cost advertising for your prim business. Your 12-month ad will feature a picture of the item you feel best represents your shop, a 468 banner linked to your site, and a description of your site. Other ads available, too.


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Specializing in handmade primitive items for your home and business! Wholesale Available.


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The Ragged Fence
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Internet show for Prim Lovers and Crafters!


Horizon Hill Crafts
Horizon Hill Crafts
Ad Expiration: 2-29-08

Specializing in printed items for crafters and personal use. Business cards, labels, hang tags, note pads, note cards, stationary and lot more!


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