We're American Forging, we make hand hammered recycles aluminum gift ware. American Forging was established in 2003-04 in Millington, MI. Our Web Address is www.americanforging.com

2. How did you decide on your business name?

Our name was decided by 1)being American made and 2)the process which is being done. Kind of giving a stand up, loud and strong sounding name.

3. What were the first things you did to get your business going?

We made some simple designs (ornaments) and started out by doing small exhibits and art fairs.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?

It took us probably a good year or so.

5. What was the best thing you did to get your business going?

Getting out and showing our product at art fairs, and talking to other vendors finding out the best shows to attend.

6. What was one thing that you did that you would advise others not to do?

Like brick and mortar stores, location is key. Doing the right art shows are key, by finding the largest and most popular shows.

7. How do you network? What do you find works the best?

I'm not too sure how to answer this, except maybe talking to other vendors at art shows, finding out which shows are the best to attend.

8. Do you advertise? If so, what type of advertising works the best for you business?

The only advertising we're doing is by message boards on web sites and our own newsletter.

9. Do you have any advice to give someone thinking of getting into their own business?

Research your own products, know the history. Know your competitors, what their product is, and how can you better theirs. Finally be honest and loyal to your customers.

10. What type of products do you find are 'hot' right now?

Our "hot" items right now are Grape Candle Plates, along with the Dragon Fly bookmarks, Dragon Fly ornaments, and Hummingbird bookmarks.