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Archived Business Spotlights - 2005
See also Archived Spotlights 2004 & 2006
January 2005 - Designs by Marnie Perry

Here are the Questions and Answers shared by Marnie Perry of Designs By Marnie Perry

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.
  My online Shoppe is called Designs by Marnie Perry and I design and create hand painted slate decor for the home and garden, and slate/metal jewelry.  I've been working with slate for over two years, but my online store opened July of 2004.  I'm a work at home mom from Alberta, Canada.  You can find my Shoppe at http://www.designsbymarnieperry.com

 

2. How did you decide on your business name? I've been a part of this craft industry for over 10 years and, as a self-taught artisan, I've worked with many mediums and have had several business names.  When I saw my business was growing, and my customer base consistently expanding, I decided that I wanted people to remember my own name and associate me, personally, with my artistic style.  It's worked to my advantage really well because I'm never tied down to one medium...I can be freely creative and still work under my chosen business name.


3. What were the first things you did to get your business going? I didn't start my business online, so I guess the first thing I did was spend many years building a locally reputable business with great service and trend-setting, quality products.  My initial reason for opening my online Shoppe was so that my existing customers could find me easily and see my entire product line.  Now I'm expanding outside my province and outside my country!


4. How long did it take you from the time you decided to open your business to your Grand Opening Day?

 I guess it took about two months.  There was alot of preparation, especially in making samples of all the slate designs I currently had and then getting all that information uploaded to my site.  I really wanted my site to reflect my creative style and I feel very proud to have succeeded in doing that.

 

5. What was the best thing you did to get your business going? 
I found a host server that I not only felt confident to work with, but one that primarily works with the primitive/craft industry.  They've supplied me with a huge support system and amazing networking opportunities.

 

6. What was one thing that you did that you would advise others not to do? Wow, that's a tough one.  I've been very fortunate with my business (both online and at home).  I guess my best advice, because I've seen other artisans make this mistake, is don't try to grow too fast.  Take the time to really learn about your market, your customers and what you can offer that sets you apart from everyone else (and how to do all this and still make a living at it).

 

7. How do you network? What do you find works the best? The most fun I have networking is online community forums.  It's a great way to meet other people who share my interest and love of creativity.  I'm able to get my name out there, and I'm also given another support system when I have business questions.


8. Do you advertise? If so, what type of advertising works the best for your business?  The best advertising that has worked for me, is handing out information flyers about my online store when I'm exhibiting at local craft/trade shows.  I'm also just getting ready to launch my store's newsletter.  Once a month my newsletter will be sent to everyone who has signed up through my website.  It offers interesting links, great articles, notices of new products and specials on my site and so much more.  I'm really excited about this new addition to my business.

 

9.Do you have any advice to give someone thinking of getting into their own business? Going back to what I said before, you really have to take the time to know your industry.  This is absolutely key.


10. What type of products do you find are "hot" right now?  Snowmen, snowmen, snowmen!!!  We all love them and I've painted so many of them!  :)

Having said that, my hottest new release for this past fall/winter season was my hand painted slate clock.  

 

Thank-you Marnie for being such a informative spotlight! I wish you much continued success!

February 2005 - HOMESPUN KEEPSAKES

Here are the Questions and Answers shared by Cristi of Homespun Keepsakes

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.
  We are a wife/husband team. We are located exclusively online. We started by doing craft malls. However, the time it takes for us to drive there, stock up our area, and pay not only for our booth but a commission, it wasn't worth it. We decided to go online - www.homespunkeepsakes.com

 

2. How did you decide on your business name? We wanted our name to have a warm and country feel. I really liked Keepsakes because that's what I wanted our customers to feel they bought. Also, we make everything ourselves. Finally, it came down to Homespun Keepsakes.


3. What were the first things you did to get your business going? Figure out our general product information. What were we planning on selling? Advertise: anything to get your name out there. Research web designers and hosting sites.


4. How long did it take you from the time you decided to open your business to your Grand Opening Day? From the time we decided the craft mall wasn't for us to being online, was approximately 10 months.

 

5. What was the best thing you did to get your business going? 
Advertise, you can't do enough. We always carry extra cards on us. We also have an advertisement in our vehicle window.

 

6. What was one thing that you did that you would advise others not to do? There is not one particular thing I regret. I believe you need to make small mistakes to learn what you need to do. I would just tell everyone to research what they are wanting to do. Then, make up a to do list.

 

7. How do you network? What do you find works the best? You really need to get your name out there and keep it out there. Work with someone who has a party business and do shows with them. Make up a catalog and take it to work or appointments (hair, nails, etc.)


8. Do you advertise? If so, what type of advertising works the best for your business?  I advertise online and offline. Through fellow website and website voting. I also have an about me page on ebay whenever I decide to sell something.

 

9. Do you have any advice to give someone thinking of getting into their own business? Think about your target market and research it. Find out what already exists, what is profitable, what people are wanting but can't find.


10. What type of products do you find are "hot" right now?  I think there are tons of things that people are wanting to decorate their home. Anything that people can scent their house with.  

 

Thank-you Cristi for being such a informative spotlight! I wish you much continued success!

March 2005 - Pure Soy Candle
This site is no longer available...

Here are the Questions and Answers shared by Ronnie of Pure Soy Candle aka Hess Sticks, Wicks and Gifts. 

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  I make my own soy candles and tarts, and I use absolutely NO additives in any of my products, just soy, fragrance oil, and a wick if needed.  I am located in South Central Pennsylvania. I have been in business for over two years, and my web address is http://www.puresoycandle.com

 

2. How did you decide on your business name? Hess (my last name) Sticks (my dh does wonderful woodwork) Wicks (my candles) and Gifts (all the other crafts that I can do!!)


3. What were the first things you did to get your business going? Research, Research, Research!!!  I researched three months before I even bought an ounce of wax.  And even today, I still research, I try to make the best products.  Because if it doesn't pass my test, no one else will ever see it!!


4. How long did it take you from the time you decided to open your business to your Grand Opening Day? Well, I created my business more offline than I did online, in the beginning.  And once I started my website, I thought this should be the time to make the Grand Opening!!!

 

5. What was the best thing you did to get your business going? 
FEEDBACK!!  I constantly wanted feedback, as in scents, and different containers.  If I think a scent is nice, but it doesn't go over too well, it just doesn't work.  So now, what I do is send out samples to have some of my wholesalers test them out!!

 

6. What was one thing that you did that you would advise others not to do? Don't ever stop making mistakes!!  It sounds strange, but you wouldn't know how much you learn from your mistakes, I know I did.

 

7. How do you network? What do you find works the best? Word of mouth, and a bunch of help with promotion!  I think word of mouth works better for me, because if something is good, your family and friends will know, but if something is bad, twice as many people will know.


8. Do you advertise? If so, what type of advertising works the best for your business?  I advertise any where I can.  I pay for site promotion, and I also advertise with other WAHM's, and I believe that advertising with other WAHM's is the best way to go.  I know that when I need anything, I will go to another WAHM, before I go anywhere else.

 

9. Do you have any advice to give someone thinking of getting into their own business? Enjoy what you do!!


10. What type of products do you find are "hot" right now?  Well, I would say wickless jars.  A lot of people would love to burn candles, but they have a problem with the wick, because they sometimes have a problem remembering to blow it out.  But with the electric jar warmers and wickless candles, they don't have to worry.  

 

Thank-you Ronnie for being such a informative spotlight! I wish you much continued success!

April 2005 - Kountry Kitchen Kandles
This site is no longer available...
 

Here are the Questions and Answers shared by Liz of Kountry Kitchen Kandles:

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  I make what I like to call "super-scented, uniquely-blended hand-poured ParaSoy" candles.  What's a "ParaSoy" candle?  Well, my candles are made with my own unique blend of premium paraffin and soy candle waxes to offer my customers the best of both worlds.  My container candle contains 70% soy and is designed to burn longer and cleaner and traditional straight paraffin candles. The small amount of paraffin wax is used ensures maximum color and scent binding and retention qualities.  My votives and tarts are made with a preblend of paraffin and vegetable/soy base waxes.  These unique combinations give my customers the best of both worlds.  I am located in Dallastown, which is in South Central Pennsylvania.  I have been making candles since July of 2003 and have been on the web since January, 2004.  My website is http://www.kountrykitchenkandles.com.
 
2. How did you decide on your business name?  Well, I started out making my candles in my kitchen and I sort of live in the country.  And I wanted to be a bit different so the only natural way to go was Kountry Kitchen Kandles!

3. What were the first things you did to get your business going?  A lot of research.  I did a lot of internet research and testing when first starting out.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?  Well, my grand opening wasn't really until I decided to go onto the web.  I started out by taking my candles with me to work to burn.  It didn't take long to draw an audience and we'll just say the rest was history.  LOL.  After I was let go from my job last January, the next day I was on the web and the grand opening followed from there. 
 
5. What was the best thing you did to get your business going?  As I said before, I took my products into work with me for personal use at first.  Immediately, people wanted them and the rest followed from there.  I guess you could say that putting the product in people's faces was the best thing that I could have done in the beginning.  I was even offered a spot in a co-worker's family-owned a salon and I'm still there today.  When I went onto the web, I joined every forum, top site list and link exchange program that I could and it really helped put my website out there. 
 
6. What was one thing that you did that you would advise others not to do?  Change things around.  People like continuity.  I drove myself, and probably my customers, crazy by adding, changing and deleting things.  Keep it simple and keep it consistent.  If you are going to add things, keep them.  Don't confuse people.

7. How do you network? What do you find works the best?  Message boards for me are my best way of networking.  But the best networking of all is word of mouth. 

8. Do you advertise? If so, what type of advertising works the best for your business?  Groups, message boards, site promotion, brochures, email sig tags, whatever way that I can find to advertise I do it.  There are so many avenues to pursue for advertising out there, free and otherwise.  You just have to take the time to look for them. 
 
9. Do you have any advice to give someone thinking of getting into their own business?  Research all that you can and make sure that you love what you do!

10. What type of products do you find are "hot" right now?  I would say that prim/grubby candles seem to be on everyone's hot lists right now.  That's why I'm adding them to my offerings soon ... LOL.  Grubby pillars, loaves, muffins, votives, tarts, as well as electric candles.  For me personally, my best sellers are my one ounce floater tarts.

 

Thank-you Liz for sharing your spotlight with us! I wish you much continued success!

May 2005 - Harvest Glo

Harvest Glo 

Here are the Questions and Answers shared by Holly of Harvest Glo:

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  We are Harvest Glo Soybean Candles, Wax Dipped Critters & Bath. We are located in DeMotte, Indiana, in the northwest corner of the state. You can find us on the web at www.harvestglo.com. We have been in business for three years. We make all of our products by hand. Our pouring facility is right next to our home.
 
2. How did you decide on your business name?  It took quite a long time to come up with a business name. We felt it very important to have our name reflect who we are and what we wanted our business to be. Holly grew up in a farming community, around soybeans her whole life. She loved harvest time when all the bounty from the hard work of the summer was collected, the glow of a harvest moon, and the colors of Autumn. That is how we came up with the name Harvest Glo. Our products are the bounty of the hard work we do in our shoppe. The colors we choose remind us of the many colors of Autumn and all the colors God has chosen to bless us with throughout warm weather in flower gardens everywhere.

3. What were the first things you did to get your business going?  We believe strongly in simple values, honesty, hard work and integrity. So to begin our business, we decided to work on our product first. We wanted to have the best, most pure, soybean candle. After many, many test and trials, we believe we have made the best soybean candle, lotions, lip balms, and soaps that we can make. This process is ongoing.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?  We opened our business in 3 months, however, we continue to test and make improvements as new products become available. It is a neverending process.
 
5. What was the best thing you did to get your business going?  The best thing we did to get our business going was make a good product and be honest with our customers. Our business grew by word of mouth. People were happy with our products and told their friends.
 
6. What was one thing that you did that you would advise others not to do?  Never sell a product without trying it yourself first.

7. How do you network? What do you find works the best?  To network, we talk to vendors at the festivals and shows we attend. We have also been very fortunate to have people approach us at festivals asking us to sign up for their festivals or asking to put our products in their stores. We are beginning to explore the world wide web by linking with other sites to share information. 

8. Do you advertise? If so, what type of advertising works the best for your business?  We try to limit our advertising to keep costs down. However, when we do advertise, we place ads in our local newspaper for sales and holidays. We also send out emails to our website email list. We send postcards out to our regular mailing list customers announcing new products, seasonal products, shows, etc. 
 
9. Do you have any advice to give someone thinking of getting into their own business?  If you are thinking of getting into your own business, there are a few things we believe are very important. You must be driven, don't take no for an answer, you MUST believe in what you are doing. You MUST be willing to make sacrifices and work. Be prepared for the lifestyle that your new business will bring you to. Do not expect to have a huge success immediately. As with anything, slow and steady is best. Be patient!

10. What type of products do you find are "hot" right now?  Our hottest item is still our candles.

 

Thank-you Holly for sharing your spotlight with us! I wish you much continued success!

June 2005 - Heart-N-Hand Printing

Heart In Hand Printing 

Here are the Questions and Answers shared by Melissa of Heart-N-Hand Printing:

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  I operate desktop publishing/printing business from my home.  I've been in business for over 15 years, but have been doing desktop publishing for about 2 1/2 years. Recently opening a full website strictly for the desktop publishing/printing business.  http://www.Heart-N-HandPrinting.com
 
2. How did you decide on your business name? 
I've always liked the Heart-N-Hand concept and already owned a business called Heart-N-Hand Gifts, so just carried on with another version of the name for the printing business.

3. What were the first things you did to get your business going? 
Research, Research, Research!!!  I did all my homework on the business before deciding to "Go For It" and open the website.  I researched and found the best commercial equipment, supplies, etc...to do the best quality job possible.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?  Over 1 year
 
5. What was the best thing you did to get your business going?  Advertise, network with other business, put my business info on EVERYTHING!!
 
6. What was one thing that you did that you would advise others not to do?  I would advise others to take time for yourself and family.  Balancing everything is very hard, especially at first.  I'm still struggling with that!  I love what I do and want to do it 24/7.

7. How do you network? What do you find works the best?   Exchange fillers with others, join message boards, discussion lists, groups, etc... 

8. Do you advertise? If so, what type of advertising works the best for your business? 
The best form of advertisement for me is "Happy Customers" and word of mouth.  I offer lots of freebies and specials.  I try my very best to make them happy and they spread the word.  I DO purchase advertising, also.  I usually do banner ads to keep my name in front of people. 
 
9. Do you have any advice to give someone thinking of getting into their own business?  Realize that it won't happen over night...it takes lots of hard work, money, long hours and sacrifices to make a business successful. It is SOOO worth it though!  Do your research and have a plan...Then give it all you got!! Ü

10. What type of products do you find are "hot" right now? 
For me, personalized notepads, business cards, hang tags, labels etc...All which are very important in getting your business name in front of people and building up name recognition.

 

Thank-you Melissa for sharing your spotlight with us! I wish you much continued success!

July 2005 - Christmas From The Heart

Here are the Questions and Answers shared by Peggy of Christmas From The Heart:

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  Christmas From The Heart is a website for individuals to list their businesses in. A Mall style website, I live in Palmdale CA and I've been in business since the mid 90's  http://www.christmasfromtheheart.com Every year I do a Christmas In July Sale so it seemed natural to also open Christmas In July Sale.com as a partner site http://www.christmasinjulysale.com

2. How did you decide on your business name?  In the mid 90's I was a manager with a Party Plan Company named House Of Lloyd and our Christmas Line was Christmas Around The World. When they closed down, within a year or so of the new owners taking over, I felt so lost because I am such a Christmas person and loved doing in-home parties and meeting people. At my parties I would ask women to share their most cherished Christmas memory: happy, funny, or heartwarming. Well, over the years, I and a lot of Regular hostesses heard some great stories! We laughed and cried, and they just touched my heart so much. It was so special to me! This is something that most of us do not do - sharing stories from the heart so openly. So it came natural having the name Christmas From The Heart, as it was and is a reminder of all the terrific ladies and their stories I met over the years.

3. What were the first things you did to get your business going?  Designing the website. I knew it has to feel conformable to me and then I went to friends online and invited them to join me on the website. Then I added the recipe and craft sections as I was receiving emails from people asking me where they could find them. And the traditions section is from the days of asking for cherished Christmas Memories at my parties.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day? About 3-4 months.
 
5. What was the best thing you did to get your business going?  I gave it my all and then waited. I knew it would take time and having asked friends to join me on the site was great support. Time and Networking. I know I am very lucky as I have always been able to follow my dreams and reach for the moon and if I fall, the stars and my husband (and kids) are there to catch me. Taking the risk to follow ones dreams is the hardest yet the best thing to do. My dad, who passed away in July 2000 taught me that from a young age.
 
6. What was one thing that you did that you would advise others not to do?  You know I think we all learn from our mistakes so they are not bad ones if we have learned from them. But since I have a service, listings and website design and not a product, I tend to go ahead and list the persons business and request payment afterwards and sometimes the payment just never comes. It disappoints me but for me I still feel comfortable doing it. But I would advice others not to, especially if it is a lot of money involved.

7. How do you network? What do you find works the best?   I love to network. I like yahoo groups the best of all the groups as I find Ryze great but to over whelming at times when it comes to the amount is mail. I personally have always liked chats the best of all networking. In the 90's with House Of Lloyd there was a chat room where almost any time of day you could go to it and find another House of Lloyd rep- friend in there. I miss those type of fun relaxing yet networking style chats. 

8. Do you advertise? If so, what type of advertising works the best for your business?  I do advertise. I personally like banner ads on the top of home page websites but try to stay away from banner rotators. 
 
9. Do you have any advice to give someone thinking of getting into their own business?  The best advice I can give someone is to tell them it is so much easier to sell a product or service if you really like it! To try to sell something that you are not into or passionate about will end up showing and the end results is your success in doing or selling it. Find what you like and do it from the heart when it comes to sales makes it so much easier.

10. What type of products do you find are "hot" right now?  I think that depends on where you are and your age (smile!). I can't think of anything I would find hot now but I know others would. I am a candle person year round.

 

If you are interested in viewing more of Peggy's websites please visit http://peggyross.com/websites.htm

 

Christmas in July - Christmas From The Heart

Thank-you Peggy for sharing your spotlight with us! I wish you much continued success! We are thrilled to be in our 2nd year of participating in your Christmas In July!

 

August 2005 - Prim Corner

Prim Corner

Here are the Questions and Answers shared by Silvia of Prim Corner:

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  I offer handmade Primitive folk art style decorations. I am located in the UK and my aim is to bring more Primitive and country designs to the UK. My business in the form it is now has been going for a year now. I started out drawing primitive graphics. I am still only Internet based , my site is www.primcorner.com. 

2. How did you decide on your business name? When I first started creating craft items we did not have much room. There was literally only a corner in our hallway where my desk stood. I had my laptop there and all bits and pieces in the desk drawers. And a few Prim Decorations, it was the primitive corner of the house. That is where I took the from - Prim Corner. In the About Me section of my site you can even see a picture of it.

3. What were the first things you did to get your business going? 
First I had to find out about legal matters. Here in the UK we are bound by European Directives so I cannot just sell everything I want or the way I want. As soon as I felt I knew enough about the legalities I checked out what was already out there, then I set onto creating. I told all my Family and Friends what I was doing and that is how I got my first sales, feedback was very good so I continued. I am still learning and always looking for new Ideas and ways to market my products.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day? I had been playing with the Idea of my own business since Jan '04. I eventually opened my Site as a business site in July '04. I worked more or less day and night.

5. What was the best thing you did to get your business going?  Advertise advertise and advertise some more. I talked about it everywhere and to all my Friends and family...and still do. 

6. What was one thing that you did that you would advise others not to do?  Don't do to much at ones. I work full time away from the Home as well as run my own business. It works for me....for now. But I am limited to what Craft shows I can do and how much I can do. So, think about the time you can devote to your business. And don't give up to easily. There will always be downtimes in the business. Persevere!

7. How do you network? What do you find works the best?   Link to other Sites which are like yours....even if they are in different country's. Talk about your business...you never know who is listening!!! Do as many shows as you are able. Join Forums and discussion boards.    

8. Do you advertise? If so, what type of advertising works the best for your business? Being only a tiny business, I do not have much money to spend on advertising. I use Forums, Emails and Links mainly. I leave business cards where I can. To the point of accidentally dropping them in the streets!! :) I also give samples to my co-workers...that way they will show their friends and so on... I have gotten a few sales that way.

9. Do you have any advice to give someone thinking of getting into their own business? Research and research some more. See if there is a market for what you want to sell. How big is the competition in your area? What outlets like yours or similar are there? Where to the get the best and cheapest supplies. I wish I had done a bit more research... it would have saved me some money in the first year. And advertise!! Talk about your business at every opportunity you get. Add your Site/Shop/Business Address to all you mail.

10. What type of products do you find are "hot" right now? Here in the UK right now 'Boho' style is very hot. Everything has a Bohemian influence. Knitted and beaded. Lots of creams and browns. I found that I can adapt some Items to this and still keep a country feeling. My biggest sellers right now are knitted handbags. And then there are good old scented Gifts. They never seem to go out of fashion over here. I say.. Make it smell.. it will sell!

 

Thank-you Silvia for sharing your spotlight with us! I wish you much continued success!

September 2005 - Primlicious

Primlicious

Here are the Questions and Answers shared by Eva of www.Primlicious.com

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  My business is all about Graphics. I'm located in Florence, Arizona. I have been in business (with www.primlicious.com) for about 6 months now - whoa! 6 months already?? Website address is: http://www.primlicious.com


2. How did you decide on your business name? Actually, I was listening to a Destiny's Child CD. One of their songs is called Bootylicious. I just thought of adding Prim to it. Viola! Primlicious was born! (Thanx Beyonce!)

3. What were the first things you did to get your business going? I, of course, had to sit down and think about what exactly I was going to have on my website. What style of graphics I would create......extreme prim, grungy, country, whimsical? How would I accept payment? layout of the site, colors etc.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day? Approx. 6 weeks from when I signed up with my web host, to when I actually went live.

5. What was the best thing you did to get your business going? Advertised! Joined forums! Just got my name out there!

6. What was one thing that you did that you would advise others not to do? Don't fall into the trap of being like everyone else. I see so many cookie cutter websites, and I wonder where is the originality? BE UNIQUE! Hopefully others will appreciate the fact that you ARE unique!

7. How do you network? What do you find works the best? Just talk to others that are interested in the same things as you. Forums are the BEST. You can get honest feedback about things AND you can get many wonderful ideas on how to improve your products or website. Making great friends is a BONUS!)

8. Do you advertise? If so, what type of advertising works the best for your business? For me banner advertising has been the thing that has bought TONS of visitors to Primlicious. Word of mouth has also been great. It helps to show others that there ARE people buying my creations AND that they are happy with them!

9. Do you have any advice to give someone thinking of getting into their own business? Sure. If you are going into business doing something you love, like candle making or graphics. Never lose sight of the fact that you love doing it! Don't get too caught up in I gotta make money, I HAVE to sell these. It will soon become a "job" and not that enjoyable hobby. Your creations & your sanity will suffer!

10. What type of products do you find are "hot" right now? Personalized graphics! Such as avatars, siggys and banners. I guess its close to Having your name up in lights.
 

Thank-you Eva for sharing your spotlight with us! I wish you much continued success!

October 2005 - Marie's Homespun Gifts

Marie's Homespun Gifts

Here are the Questions and Answers shared by Marie of Marie's Homespun Gifts

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  I offer handmade bath & body products, made by me. I also feature handcrafted items made by WAHM's : handbeaded jewelry, soy candles and bath & body products for kids. My business opened this past May 2005. So I'm pretty new to this! www.marieshomespungifts.com

2. How did you decide on your business name?
I wanted the name to have a country feel as I really like the country style and anything handcrafted.

3. What were the first things you did to get your business going?
I searched for handmade products that were of good quality and tried them. Make sure you would use the items you are going to sell. Also looked for a web host and website program, something affordable.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?
I would say about 6 weeks before I had the site up and products on hand.

5. What was the best thing you did to get your business going?
Emailing family and friends about my Grand Opening. Advertising on WAHM boards & groups. Leaving my business cards everywhere! My first month I also had a raffle for those who placed an order and that drew in business.

6. What was one thing that you did that you would advise others not to do?
I can't think of one thing I did but what I would tell someone is to make sure your website is easy to navigate , so your customers will enjoy browsing the site. Keep it simple.

7. How do you network? What do you find works the best?
I belong to a few yahoo groups and Wahm boards so that's how I network. I have gained new customers this way and made many new friends!

8. Do you advertise? If so, what type of advertising works the best for your business?
Banner advertising on other websites . I found WAHM message boards have worked for me too. Leaving business cards around town helps. Offering monthly specials for customers, everyone likes a SALE.

9. Do you have any advice to give someone thinking of getting into their own business?
Sell something you really like and believe in. Don't get discouraged. It takes time to get a customer base. Most of all enjoy what your doing and have fun.

10. What type of products do you find are "hot" right now?
Right now its been the bath & body products especially the goats milk soaps and the rich body cream.
 

Thank-you Marie for sharing your spotlight with us! I wish you much continued success!

November 2005 - Country Crow Stitches

Country Crow Stitches

Here are the Questions and Answers shared by Jennifer of Country Crow Stitches (*Note from Debbie: I had the honor of being one of Jennifer's first customers and I was so pleased with my purchase and wonderful customer service! Thanks so much Jennifer! My stitchery will be treasured for years!)

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  I own Country Crow Stitches ~ an online shoppe featuring handmade primitive pillows, framed stitcheries, custom samplers for weddings and births, ornaments, stuffed critters, dolls and prim fixins (potporurri).  My site is located at http://www.countrycrowstitches.com

2. How did you decide on your business name?
I love crows, so having a crow in the name was a given.  I searched for available domain names and everything I liked was already taken.  So I asked my husband what he thought and he said Country Crow and I added the stitches.

3. What were the first things you did to get your business going?
I did a lot of research.  I visited a lot of sites to see what types of items were being offered online, what the prices were and who was getting a lot of traffic.  I also researched who would host my site and what the design would be.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?
It took me 2 months.  LOL Once I set my mind to something I go at it full force!  I also have a full time job where I have a lot of "down" time so I was able to do a lot of it there.  Having that extra time really helped to get me going in such a short time.

5. What was the best thing you did to get your business going?
I signed up with a lot of different craft malls which has given my site a lot of exposure - exposure I wouldn't be able to get on my own.

6. What was one thing that you did that you would advise others not to do?
Set a budget and stick with it!!

7. How do you network? What do you find works the best?
I belong to several boards.  For me that has worked wonderfully.  I've met a lot of people I wouldn't have met and found some of my best customers that way!

8. Do you advertise? If so, what type of advertising works the best for your business?
I have all kinds of ads.  I have ads on lots of different craft malls.  I've also joined a lot of topsites!   I'm taking part in a co-op ad for Country Marketplace and Mercantile Gatherings which I'm hoping will generate quite a bit of business.

9. Do you have any advice to give someone thinking of getting into their own business?
Just do it!!  It's fun and exciting and scary and nerve wracking.  But nothing will ever beat being your own boss!

10. What type of products do you find are "hot" right now?
Ornies!  And fall themed items.
 

Thank-you Jennifer for sharing your spotlight with us! I wish you much continued success!

December 2005 - Tarahenrie's Prims

Tarahenrie's Prim Treasures

Joann of Tarahenrie's Prim Treasures is our Spotlight this month! (*Note from Debbie: I have purchased her quilt creations and I was so pleased with my purchase and wonderful customer service! Thanks so much Joann! My quilted sheep will be treasured for years!)

Here are the Questions and Answers shared by Joann:

1. Describe your business: type of business, where you're located, how long have you been in business, website URL's, etc.  My business is called Tarahenrie's PrimTreasures which specializes in ~~Handmade QUILT ITems and PRiMS~~ and I am located in The Big Apple good old New York...I have been in business since August of 2004 and my url to my site is www.tarahenriesprims.com

2. How did you decide on your business name?
I picked my business name from my pets...they are very special to me and I don't consider them pets but one of the family...actually they get treated better than any of us do LOL...my Rottie's name is Tara and my dear kitty who is no longer with me was Henrie so I put them together and got Tarahenrie and then added the PrimTreasures.

3. What were the first things you did to get your business going?
Well I sell on Ebay and have for about 3 years now but never had a website...alot of my friends knew that and told me I should open up a website....to be honest the thought of that really scared me because even though I had seen girls with them I really had no idea how they worked so I put it off but kept thinking about and finally took the plunge.

4. How long did it take you from the time you decided to open your business to your Grand Opening Day?
I'm the kind of person once I make up my mind to do something it has to be right away LOL..so I would say it was a month or so.

5. What was the best thing you did to get your business going?
I realized that you just can't open your business and expect customers to come pouring in...you really need to ~~ADVERTISE~~and get the word out there...so I did many things and still do...from switching banners with girls, exchanging biz cards for PrimPaks, sending out a monthly newsletter, joining any Topsite I could find, signing up at several different Craft Malls and Sites, doing a text or image ad in a Country Magazine and I even signed up with Craft Medic.

6. What was one thing that you did that you would advise others not to do?
You have to give your business ~~time~~you cannot expect to open and have tons of sales right away...it takes awhile for people to find out about your website and you will have busy times and slow times...and try not to get too discouraged during the slow times even though I know I do sometimes.

7. How do you network? What do you find works the best?
I belong to several forums and sites that I have along with meeting so many nice friends have also picked up some customers along the way.

8. Do you advertise? If so, what type of advertising works the best for your business?
Yes I do advertise alot actually..that is a really big important part of running a business..you have to be prepared to lay some money out here and there for advertising too but it is worth it..I advertise at various Craft Malls and Sites, joined many Topsites even recently opened my own, some Magazine ads and signed up with Craft Medic.

9. Do you have any advice to give someone thinking of getting into their own business?
Do a little research first, check out other websites, talk to friends who have one and if this is something you really want to do...DO IT!!

10. What type of products do you find are "hot" right now?
Well right now being the holiday season is upon us I find Holiday items are hot right now..Fall and Christmas products, wintery things.

 

Thank-you Joann for sharing your spotlight with us! I wish you much continued success!

Joann would like to extend an invitation to you to join her Top Site List at Tarahenrie's Top Sites

See also Archived Spotlights 2004 & 2006

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